By entering this Contest, entrants agree to abide by these rules and regulations (the “Official Rules”). The decisions of the independent contest organization with respect to all aspects of the Contest are final. The information you provide will only be used to administer the Contest in accordance with the Sponsor’s privacy policy.

NO PURCHASE NECESSARY. The “Sunrise Soya Foods Moon Festival Peel & Win” Contest (the “Contest”) is sponsored by Sunrise Soya Foods (the “Sponsor”).

  1. SPONSOR. Sunrise Soya Foods – 729 Powell Street, Vancouver, BC, V6A 1H5
  2. ELIGIBILITY. The Contest is open to all individuals who are residents of Canada of legal age in their Province or Territory of residence and located in Canada at the time of entry. The following persons are not eligible to participate in the Contest: (i) employees, agents or representatives of the Sponsor, and its respective subsidiaries, affiliates, advertising/promotional agencies and any other individual(s), entity or entities involved in the development or administration of the Contest; (ii) any member of the immediate family of the persons mentioned in (i); and (iii) any person who resides with any person described in (i) or (ii). The Contest is governed by Canadian law and is subject to all applicable federal, provincial, territorial, and municipal laws and regulations. The Contest is void where prohibited by law.
  3. TIMING. The Contest begins on Sunday, September 17, 2023, at 12:00 AM Pacific Time (PT) (the “Contest Opening Date”). The Contest closes on Saturday, November 11, 2023, at 11:59 PM (PT) (the “Contest Closing Date”), or while supplies last. The “Contest Period” runs from the Contest Opening Date to the Contest Closing Date, or while supplies last. Sponsor’s computer is the official timekeeper for all deadlines, and all entries must actually be received by Sponsor during the Promotion Period to be valid.
    1. Option 1: WITH PURCHASE
      1. During the Contest Period, visit one of the participating retail stores in Canada that carries Sunrise Original Chinese Style Tofu Puffs (UPC 057864777159).
      2. Purchase the Sunrise Original Chinese Style Tofu Puff product.
      3. After purchase, peel the contest label to reveal “Golden Moon Cake” winning label OR “Please Try Again” label.
      4. Follow instructions on the label to redeem your prize if you are a winner. If you have any issues submitting your winning submission, please contact us at [email protected].
      5. There is no limit of entries per person – but, each winning entry must relate to a unique and valid PIN code printed on the winning label. If it is discovered by the Sponsor (using any evidence or other information made available to or otherwise discovered by the Sponsor) that any person has attempted to: (i) use multiple names, multiple identities, multiple email addresses and/or any automated, macro, script, robotic or other system(s) or program(s), and/or any other means not in keeping with the Sponsor’s interpretation of the letter and spirit of these Official Rules to enter or otherwise participate in or to disrupt this Contest; (ii) falsely enter a PIN without legitimately obtaining a PIN in accordance with these Official Rules; (iii) re-enter a PIN a subsequent time after its first use; and/or (iv) enter a PIN that has been falsified, manipulated or otherwise altered in any way (all as determined by Sponsor in its sole and absolute discretion); then he/she may be disqualified from the Contest in the sole and absolute discretion of the Sponsor.
      6. Contest entries for the Prizes will be declared invalid if they are late, illegible, incomplete, damaged, irregular, mutilated, forged, garbled, or mechanically or electronically reproduced. No communication or correspondence will be exchanged with entrants except with the potential Prize winners. Should it be discovered that an entrant is using the aid of computer software programs to auto-fill entries in an unauthorized manner, that entrant will be immediately disqualified from the Contest. The Sponsor reserves the right to disqualify all such entrants from future contests conducted by the Sponsor without further notice.
      1. To receive one (1) contest label, while supplies last, without making a purchase – an eligible entrant must legibly hand write, on plain white piece of paper, their full first and last name, mailing address, a valid email address and phone number, and send it along with an original essay of fifty (50) words or more answering the following question: “Please tell us how long you being consumer Sunrise tofu and how you first were introduced to it?”
        1. Entrant must also include a return envelope with sufficient Canadian postage to receive a contest label.
      2. Mail your entry with sufficient Canadian postage to Sunrise Soya Foods Moon Festival “Peel & Win” Contest, Contest Label Request, 7808 Beedie Way, Delta, BC, V4G 0A5. The entry must be post-marked during the Conest Period and received no later than October 31, 2023 to allow the Sponsor sufficient time to send the contest label via Canada Post.
      3. Limit of one (1) entry request per Mail-in request while supplies last. Each entry must be mailed in a separately stamped envelope.
  5. PRIZES. Prizes may sometimes be referred to herein as the “Prize” or collectively the “Prize Package”.There are eight (8) Prize Packages (each, a “Prize”), available to be won at the onset of the contest. Each prize package consists of eight (8) items:
    1. Yongxing Electric Hot Pot with Divider; approx. retail value $100 CAD.
    2. 2-in-1 Hot Pot Soup Ladle; approx. retail value $11 CAD.
    3. 8 Pieces Stainless Steel Spider Strainer Spoon Small Wire Skimmer Colander with Handle; approx. retail value $17 CAD.
    4. Wooden Cooking Chopsticks for Hot Pot; approx. retail value $10 CAD.
    5. Lourmet 10 Pairs Silver Fiberglass Chopsticks; approx. retail value $12 CAD.
    6. 6 Pieces 4.5 OZ Wheat Straw Small Bowls; approx. retail value $20 CAD.
    7. sauces and condiments for hot pot; approx. retail value $30 CAD.
    8. A $50 CAD grocery card.The Sponsor will contact the Prize winner(s) directly and co-ordinate the awarding of the Prize.

      The winner must sign the Sponsor’s Release (defined below) in order to receive and participate in the Prize.

      The approximate retail value of each Prize Package is CDN $250. Total approximate retail value of all non-coupon prizes available to be won is CDN $2,000.

      No substitution, cash redemption or transfer of prizes allowed except with Sponsor’s permission (which may be granted or withheld for any reason) or where required by law. Sponsor reserves the right to substitute a prize for one of equal or greater value should it become unavailable for any reason.

      If potential winners cannot accept prize, the prize may be forfeited in its entirety and awarded to an alternate winner.

  6. ODDS OF WINNING. At the start of the contest, there will be a total of 120,000 contest labels available for distribution while supplies last. Prior to the Contest Opening Day, eight (8) “Golden Moon Cake” winning labels with PIN codes will be randomly mixed in among all available for distribution. Once you have legitimately obtained a contest label in accordance with these Official Rules, you are required to peel back the label to reveal EITHER a “Golden Moon Cake” winning graphic OR a “Please Try Again” graphic. If you have found a “Golden Moon Cake” winning graphic, you are declared a winner in accordance with section 7 below. Should a predetermined winning label with PIN code not be used by a participant during the Contest Period, the prize will not be awarded.
    1. All Prize claims are subject to verification.
    2. To redeem the Golden Moon Cake winning label, the potential winner will be required to sign and submit the online Declaration and Release Form (the “Release Form”) confirming compliance with the Official Rules, acceptance of the Prize, as awarded, without substitution, and releasing the Sponsor, the Contest Group, the independent contest organization and each of their respective shareholders, directors, officers, employees, agents, representatives, parents, subsidiaries, affiliated and related companies, successors and assigns (collectively, the “Released Parties”) from any liability in connection with any Prize or the Contest.
    3. To access the online Release Form, visit or scan the QR code printed on the winning label. Follow the on-screen instructions to complete the form. Fully complete the Release Form with all required information, which requires you to:
      1. Enter your First and Last name, telephone number, complete address, and valid email address;
      2. Enter the unique PIN code found on the winning label;
      3. Provide a photo or a scan of the winning label, clearly showing the unique PIN code. The winning label be submitted in one of the following formats: .jpg, .jpeg, .png, or .pdf, with a max file size of 10 MB.
    4. Sponsor reserves the right to disqualify any entrant who is suspected of violating these terms or otherwise tampering with the entry, voting or selection process. Any attempts by any entrant to enter more than the allowed number of times will void those entrant’s entries.
    5. Three (3) attempts will be made to contact the potential winner at the email address and two (2) attempts at the phone number provided on their Release Form between 9:00 AM and 5:00 PM (PT) during a period of seven (7) days following. If the potential winner cannot be contacted within seven (7) days, by either email or phone, they will be considered to have forfeited the Prize and will be disqualified. The Sponsor will not be responsible for failed attempts to contact the potential winner.
    6. All Prizes must be accepted as awarded without substitution and are not transferable. The Sponsor reserves the right, in the event that a Prize, or any component of a Prize, cannot be awarded as described for any reason, to substitute the same for another prize or component of equal or greater value, without liability.
    7. Prize claims are subject to verification. To be declared the winner of any of the Prizes, the potential winner must answer correctly, without assistance of any kind, whether mechanical, electronic or otherwise, a mathematical skill-testing question posed on the Release Form.
    8. The potential winner must return a signed Release Form within seven (7) days of receipt, or they will be disqualified from receiving the Prize. The Sponsor will contact the Prize winner within thirty (30) days of receiving their signed Release Form to arrange delivery of the Prize.
    9. The winner must agree to post a message or messages to be provided by the Sponsor on each of their social media platforms if requested by the Sponsor.
    10. The refusal by any potential winner to accept a Prize (or any portion thereof) releases and forever discharges the Released Parties of all obligations related to the Prize, including delivery. If a potential winner does not meet the eligibility requirements, does not correctly answer the mathematical skill-testing question, does not complete and return the Release Form, is unable or unwilling to accept the Prize as offered or elects to decline the Prize, or in the event that the Prize confirmation or Prize itself is returned undeliverable, the Prize will be forfeited. Any disqualified winner will not receive any alternate prize, substitution, or compensation.
    11. Publicity: By accepting a prize, winners agree, where lawful, that Sponsor and its affiliates may use winner’s name, likeness, biographical information, voice and statements attributed to winner (if truthful) for advertising and promotional purposes without additional consideration or approval.
    1. Official Rules Govern.  In the event of a conflict between the Official Rules and any instructions or interpretations of these Official Rules given by an employee of the Sponsor regarding the Contest, these rules shall prevail. In the event of any discrepancy or inconsistency between the terms and conditions of these Official Rules and disclosures or other statements contained in any Contest-related materials including, but not limited to, the registration form, packaging, point of sale, print or online advertising, the terms and conditions of these Official Rules shall prevail, govern and control.
    2. Indemnification.  By submitting an entry into this Contest, each entrant confirms their understanding of and compliance with these Official Rules. Each entrant hereby releases and holds the Released Parties harmless from any and all liability for any injuries, loss, or damage of any kind to the entrant or any other person, including personal injury, death or property damage, resulting in whole or in part, directly or indirectly, from acceptance, possession, use or misuse of any Prize, participation in the Contest, any breach of the Official Rules, or in any Prize-related activity. The entrant agrees to fully indemnify the Released Parties from any and all claims by third parties relating to the Contest, without limitation.
    3. Limitation of Liability. Incomplete entries, including but not limited to pictures of the Purchase Receipts that are incomplete or ineligible, damaged entries, illegible entries or entries received after the Contest Closing Date, will not be accepted. The Released Parties take no responsibility for lost, stolen, misdirected, damaged, illegible, or late entries which, for any reason, are not received before the Contest Closing Date or for printing, distribution, or production errors. None of the Released Parties assumes any responsibility for any problems or technical malfunctions of or relating to any telephone network or lines, mobile platforms, unavailable network connections, failed, incorrect, inaccurate, incomplete, garbled or delayed electronic communications (regardless of whether caused by the sender or by any of the equipment or programming associated with or utilized in this Contest), human error in the processing of entries in this Contest, computer online systems or servers, computer software problems, traffic congestion on the Internet or at any website, or other errors or difficulties of any kind whether human, mechanical, electronic, computer, network, typographical, printing or otherwise relating to or in connection with the Contest, including, without limitation, errors or difficulties which may occur in connection with the administration of the Contest, the processing of entries, the announcement of any Prize or in any Contest-related materials; nor will any of the Released Parties assume any responsibility for any damage to an entrant’s or any person’s computer or for breaches of privacy due to interference by third party computer “hackers” arising as a result of participating in this Contest.For avoidance of doubt, none of the Released Parties assumes any liability for any personal injury or property damage or losses of any kind, including without limitation, direct, indirect, consequential, incidental, or punitive damages which may be sustained to an entrant’s or any other person’s computer equipment resulting from an entrant’s attempt to either participate in the Contest or download any information in connection with participating in the Contest or use of the Website. Without limiting the foregoing, everything on the Website is provided “as is” without any warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose or non-infringement.

      Furthermore, none of the Released Parties assumes any liability for any additional aspects of the Contest, including but not limited to any and all liability, claims, losses, actions, or damages of any kind, whether actual, incidental, or consequential, for the acceptance, possession or use/misuse of any Prize or participation in prize-related activities (including but not limited to activity related thereto).

    4. Contest Administration. All entries are the property of the Sponsor, and none shall be returned. All decisions regarding the Contest remain with the Sponsor. In addition, the Sponsor reserves the right, in its sole discretion, subject to the approval of the Régie des alcools, des courses et des jeux (the “RACJ”), to modify, cancel, suspend and/or terminate any or all parts of the Contest for any reason, without prior notice.The Sponsor reserves the right, in its sole discretion, to disqualify any individual that it finds to be in violation of these Official Rules. The Sponsor reserves the right to refuse an entry from a person whose eligibility is in question or who has been disqualified or is otherwise ineligible to enter. Any attempt to tamper with the entry process, interfere with these Official Rules, deliberately damage the Website or undermine the administration, security, or legitimate operation of the Contest is a violation of criminal and civil laws, and the Sponsor reserves the right to seek damages and/or other relief (including attorneys’ fees) from all persons responsible for such acts to the fullest extent permitted by law, which may include banning or disqualifying entrants from this and future Sponsor contests. In its sole determination, the Sponsor may disqualify any person who acts in any manner to threaten or abuse or harass any person and to void all such person’s associated entries. The Sponsor reserves the right, in its sole discretion, to terminate or suspend the Contest should fraud, computer viruses, programming bugs, or other reasons beyond the control of the Sponsor corrupt the security, fair play, operation, or administration of the Contest.

      Subject only to the jurisdiction of the RACJ where applicable, the Sponsor reserves the right, in its sole and absolute discretion, and without prior notice, to adjust any of the dates and timeframes stipulated in these Contest Rules, to the extent necessary, for purposes of verifying compliance by any entrant or entry with these Contest Rules, or as a result of technical problems, or in light of any other circumstances which, in the opinion of the Sponsor,

      in its sole and absolute discretion, affect the proper administration of the Contest as contemplated in these Contest Rules.

      In the event of a dispute regarding the identity of the person submitting an entry, the entry will be deemed to be submitted by the Authorized Account Holder in whose name the email account is registered, provided that person meets all eligibility criteria of this Contest. “Authorized Account Holder” shall mean the natural person assigned to an email address and/or telephone number by an Internet access provider, online service provider, telephone service provider or other organization responsible for assigning email addresses for the domain associated with the submitted email address.

    5. Quebec. For Quebec residents only, any litigation respecting the conduct or organization of a publicity contest may be submitted to the RACJ. Any litigation respecting the awarding of a prize may be submitted to the RACJ only to help the parties reach a settlement.
    6. Privacy and Publicity Rights. When you voluntarily choose to participate in the Contest, personal information including, but not limited to your: first name, last name, mailing address, city, province/territory, postal code, telephone, and email (collectively “Registrant Information“) will be collected from you by the Sponsor.By entering this Contest and providing this information, you consent and agree to the Sponsors’ collection and use of the Registrant Information to administer this Contest and in accordance with the Sponsor’s privacy policy (available at: Please note that personal information provided as part of this Contest may be collected in, transferred to, and processed and stored in jurisdictions outside of Canada. Such information will be subject to the general laws applicable within those jurisdictions, including, without limitation, possible access by regulatory authorities.By winning a Prize in this Contest, in consideration for the Prize, each entrant authorizes the Sponsor to use their name, city of residence, voice, statements, photographs and (or) another image for advertising purposes, without any remuneration whatsoever, unless prohibited by law.
    7. Governing Law. The Contest is subject to applicable federal, provincial, territorial, and municipal laws and regulations. The Official Rules are subject to change without notice in order to comply with any applicable federal, provincial, territorial and municipal laws or the policy of any other entity having jurisdiction over the Sponsor. All issues and questions concerning the construction, validity, interpretation and enforceability of the Official Rules or the rights and obligations as between an entrant and the Sponsor in connection with the Contest shall be governed by and construed in accordance with the laws of the province of Ontario, including procedural provisions, without giving effect to any choice of law or conflict of law rules or provisions that would cause the application of any other jurisdiction’s laws.The invalidity or unenforceability of any provision of these Official Rules shall not affect the validity or enforceability of any other provision.

      In the event that any provision is determined to be invalid or otherwise unenforceable or illegal, these Official Rules shall otherwise remain in effect and shall be construed in accordance with their terms as if the invalid or illegal provision were not contained herein.

      Any words herein importing the masculine gender shall include the feminine gender and vice versa in both the singular and the plural.

      In the event of any discrepancy or inconsistency between the English language version and the French language version of the Official Rules, as applicable, the English version shall prevail, govern, and control.